When you read the word Hyatt, you probably think of plush hotels. When you read the word Andaz, you’re supposed to think of plush hotels with “personal style.”

Global Hyatt Corp. plans to launch several hotels under the new brand this year, with properties already slated for New York and London, and others to follow elsewhere including Beijing and Moscow.

“The word Andaz means ‘personal style,’ ” the 735-property international chain explains, without specifying in which language.

“In addition to a focus on personal style and independence, the new brand will offer a highly functional environment characterized by sophistication, innovative design, local identity, casual elegance and service that is attentive but not pretentious and without ‘attitude.’ ”

Hyatt CEO Mark Hoplamazian says that a “worldwide customer base is looking for fresh, uncomplicated luxury that is timeless and gimmick-free.”

Hoplamazian adds that Andaz hotels will be environmentally friendly, serving organic food and beverages, using biodegradable products and focusing on energy efficiency.

Information from: www.corusnouvelles.com

This entry was posted on Monday, April 16th, 2007 at 1:52 am and is filed under Hotel, Real Estate. Tags: Beijing beverage energy energy efficiency food Global Hyatt Corp. Hotel Brand Hotels Hyatt London Moscow New York Property . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.